Monday, January 20, 2020

The Great War Essay -- essays research papers

Imperialism The late nineteenth and early twentieth century saw a great deal of colonization of Asia and Africa by European powers, each trying to fulfill its own version of manifest destiny. England controlled vast holds in Africa, as well as India; the Belgians ruled the Congo; Germany, France, and Italy also held several African lands. These colonies funded a great part of the ruling countries' economies and provided foreign markets for European products, and expansion became necessary and desirable to advance the glory and the wealth of each European power. However, the land available diminished as Germany, France, England, Italy, and Belgium occupied increasingly large tracts of land. Oftentimes, border disputes would break out between colonists of different nationalities; for example the Boer War in South Africa between the Dutch and the English. Furthermore, in the Middle East, the crumbling Ottoman Empire was alluring Austria-Hungary, the Balkans and Russia. Militarism An arms race punctuated the hostile feelings among the European nations. Acknowledging that Germany was the leader in military organization and efficiency, the other great powers of Europe copied the universal conscription, large reserves and detailed planning of the Prussian system. Technological and organizational developments led to the formation of general staffs with precise plans for mobilization and attack that often could not be reversed once they were begun. The German von Schlieffen Plan to attack France before Russia in the event of war with Russia was one such complicated plan that drew more countries into war than necessary. Armies and navies were greatly expanded. The standing armies of France and Germany doubled in size between 1870 and 1914. Naval expansion was also extremely competitive, particularly between Germany and Great Britain. By 1889, the British had established the principle that in order to maintain naval superiority in the event of war, they would have to have a navy two and a half times as large as the second-largest navy. This motivated the British to launch the Dreadnought, invented by Admiral Sir John Fisher, in 1906. The Russo-Japanese War of 1904-1905 had demonstsrated how effective these battleships were. As Britain increased their output of battleships, Germany correspondingly stepped up their naval production, including the Dreadnought. Althou... ... Sarajevo, Bosnia, by a Serbian nationalist belonging to an organization known as the Black Hand(Narodna Obrana). Immediately following the assassination Germany pledged its full support (blank check) to Austria-Hungary, pressuring them to declare war on Serbia, while France strengthened its backing of Russia. Convinced that the Serbian government had conspired against them, Austria-Hungary issued Serbia an ultimatum which the Serbs could not possibly answer in time, but to which Serbia consented almost entirely. Unsatisfied, Austria-Hungary declared war on Serbia on July 28, 1914. On July 29, Russia ordered a partial mobilization only against Austria-Hungary in support of Serbia, which escalated into a general mobilization. The Germans threatened war on July 31 if the Russians did not demobilize. Upon being asked by Germany what it would do in the event of a Russo-German War, France responded that it would act in its own interests and mobilized. On August 1, Germany declared war on Russia, and two days later, on France. The German invasion of Belgium to attack France, which violated Belgium's official neutrality, prompted Britain to declare war on Germany. World War I had begun.

Sunday, January 12, 2020

Contracts 1 Assignment Essay

Selwyn Selikowitz Group No: 3613 Advice has been sought as to whether or not Dr. Amber has an enforceable contract with Furniture Comfort, and whether she is entitled by law to buy the couch at the discounted price. In order to address the issue, one needs to start by examining each of the four essential elements for contract formation: agreement, consideration, certainty and an intention to create legal relations. The newspaper advertisement is not an offer but an invitation to treat. In Boots v Pharmaceutical Society of Great Britain, it was decided that ‘a contract is not completed until, the customer having indicated the articles which he needs, the shopkeeper, or someone on his behalf, accepts that offer. ’ The items on the shelf of the ‘self services’ shop were treated as offers to treat. This decision was due to the nature of the shop. It is not only inconvenient but also practically and legally unfeasible to be entered into a contract every time one picks up an item from the shelf. Advertisements are presumed to be invitations to treat due to similar reasoning. The exception to this presumption can be found in Carlill v Carbolic Smoke Ball, where the advertisement was determined to be an offer as there was an express intention to pay money in the event of certain circumstances occurring. This exception doesn’t apply to the present case. The reasonable person would interpret phrases such as â€Å"25% off all selected floor items†, and â€Å"We beat all competitors† in Furniture Comfort’s advertisements as not indicating a offer to enter into a contract with all readers, but merely inviting them to make an offer. Thus the newspaper advertisement is an invitation to treat. . OFFER Dr Amber saw this ‘invitation to treat’ and responded by visiting Furniture Comfort. Being unhappy with the fabric on the model, she wished to buy a couch with a suitable fabric of her choosing. She made an offer to buy the couch as long as the fabric was one she chose and the couch was sold to her immediately upon her return. This conditional offer is made evident through her words â€Å"I assume the sale will still be on†, and â€Å"I’ll need it immediately after that. † Now under the main offer she gave an option, a condition to the purchase. An option contract is defined as ‘an agreement for consideration under which a party acquires a right exercisable before a specified time to buy or sell property at a given price from another party. ’[2] In Goldsbrough Mort & Co v Quinn, the grantor gave the option holder an option to purchase certain land at a specified price at any time within one week of the agreement in return for the sum of five shillings paid to the grantor. In the present case, the option was Dr Amber’s offer to buy the couch as long as the couch was reserved for her. 3. ACCEPTANCE In response to Dr. Amber’s offers, Maggie replied â€Å"We can do that if you prefer. Let’s go to my office. † Whether or not Maggie’s reply and consequent actions can be construed as an acceptance of the offers depends on whether it satisfies certain rules in contract law regarding acceptance. (a) The acceptance must be communicated In Felthouse v Bindley, it was determined that silence cannot be taken to indicate acceptance. [3] Although the acceptance may have been inferred by conduct of the nephew, his intention was not communicated to the uncle, and thus it was found that no acceptance had been made and no contract was formed. In this case Maggie explicitly responded to Dr. Amber’s offer with the words â€Å"We can do that if you prefer. † Thus the acceptance was communicated (b) The acceptance must be absolute and unqualified The acceptance must be complete, without changing any of the terms. Otherwise, instead of an acceptance it would be a counteroffer. In Butler Machine Tool Co Ltd v Ex-Cell-O Corp this distinction was made clear, in the ‘battle of forms’ involved. ‘Acceptance’ based on changing of conditions of an offer of one party was deemed to be a counteroffer, not an acceptance. Maggie in this case has absolutely agreed to the conditions of Dr. Amber’s offer, reflected through her actions in allowing Amber to sign the special order information and also to leave with the fabric. (c) Acceptance must be in reliance of the offer In Crown v Clarke, Clarke was found to have not acted in the faith of or in reliance of the offer, but rather for his own intentions. Thus he was found to have no claim to a reward he had received under contract. In the present case, Maggie knew the specific details of the offer such as â€Å"reserve the couch now†, â€Å"take the samples† and â€Å"order the couch when I get back† Thus her acceptance was made in reliance of the offer and the option. d) Must be in compliance with the offeror’s offer Maggie complied with Dr. Amber’s offer by allowing her to leave with the samples, and placing a special order in the ‘fabric checkout binder. ’ There was therefore a legally recognisable acceptance on Maggie’s part. Maggie accepted Dr. Amberâ€⠄¢s option of keeping the couch reserved, as well as her offer of purchasing the couch

Saturday, January 4, 2020

Political Opinions on Abortion Essays - 1223 Words

Abortion is one of the most hotly contested social issue’s in American politics. It has been used as a political tool by the Republicans (conservative Right) to mobilize its opponents as a strong voting block within the party. On the other side, the Democrats (liberal Left) has use their pro-choice stance over the issue to mobilize women voters, along with other proponents who believe that abortion should be a viable option for pregnant women. It is in this context in which the political debate of abortion is framed in American politics. It is a highly polarized issue; in this paper, we will review articles from both the New York Times (NYT) and the Washington Post (WP) to see how these viable news organizations report on this very†¦show more content†¦Eckholm seems biased in his approaching to constructing this article. He challenges the constitutionality of individual states adopting a post 20-week ban on abortions, referring to certain laws as downright â€Å"pett y.† He spends a significant portion of the article either critiquing or factually seeking to debunk the legality of certain laws, exhibiting that he has a particular slant in which he is approaching this article. But he fairly gives time in the concluding portion of his article to show how both sides are again mobilizing in strong numbers. So the public opinion is on the one hand hard to exactly gauge, but on the other each side is receiving significant support. In Conservative U.S. Catholics Feel Left Out of the Pope’s Embrace By Laurie Goodstein, the abortion debate is fascinating because it gives a sobering analysis of the rifts that are brewing in one of the traditional staunchest opponents of abortions, the Catholics. Firstly, Ms. Goodstein paints a pretty impartial analysis of the whole story. Pope Francis I is very popular amongst Catholics and even atheists, but has chosen as one commenter said, â€Å" [is] muddying Catholic doctrine in order to appeal to the b roadest possible audience.† The Pope, unlike his predecessors, is not staunchly anti-abortion, leaving many of the staunchest opponents of the abortion movement in the United States, essentially abandoned by their pontiff. This isShow MoreRelatedA Literature Review of the Popular Opinion on Abortion1651 Words   |  7 Pagesï » ¿Literature Review Popular Opinion on Abortion Abortion has long been a source of acrimonious and controversial debate. It touches upon key ethical, moral, philosophical, biological, and legal issues. Opinions about abortion tend to be rooted in fundamental personal values which are unlikely to change. Many people, especially Christians, regard abortion as murder. Such people oppose abortion in varying degrees, calling their position Pro-Life. Others regard abortion as an excruciating yet criticalRead MoreAbortion Is A Controversial Topic1097 Words   |  5 Pages Abortion is a controversial topic and in 1973 (, the United States court case of Roe v. Wade resulted in an unconstitutional ruling of abortions as illegal except when a mother life was in jeopardy. This case politically polarized citizens of the country, influenced debates and resulted in violence ( The polarization of public opinions among citizens concerning abortions can be related to many factors. Some factors that can polarize citizensâ€℠¢ public opinions towards abortionRead MoreThe Debate On Abortion And Gun Control1604 Words   |  7 Pageslimit, ranging in cases from domestic to international. Opinions are always expressed towards the activities associated with the governance of a country or other area. This especially applies to the debate or conflict among individuals or parties in hope of achieving power. Dealing with politics there is always a side that agrees and disagrees, thus developing the debate. Two of the most domestic controversial political topics are abortion and gun control. As for international there is terrorismRead MoreCulture War : The Myth Of A Polarized America, Morris P. Fiorina1007 Words   |  5 Pagesadvertised. Effects of the Media â€Å"Since media are part of the political class and talk mostly to the political class, the myth of popular polarization took root and grew.† (Fiorina, Abrams, Pope, 2005, p. 167). Recently media has played a huge role in the country’s politic; they share information, report events, and frame opinions. Fiorina explains that when interviewing, journalists have a tendency to observe those who hold political ground. These individuals do have polarized views; however, thoseRead MoreThe Presidential Election : Abortion And Same Sex Marriage860 Words   |  4 Pagesamong candidates is conservative versus liberal. These are two factors in the â€Å"political spectrum† that split candidates, into â€Å"left wing†, or â€Å"right wing†. Their opinions on certain subjects can be classified into these factors. Bernie Sanders, and Donald Trump, are two candidates that disagree on topics such as abortion, and same sex marriage, whilst agreeing on higher taxation for the wealthy. The practice of abortion, and specifically the women s’ legal choice, is currently a controversial topicRead MoreHow Public Opinion Influences Participation Both within the United States and Mexico1778 Words   |  7 PagesPublic Opinion within both the Unites States and Mexico has been highly controversial and a serious topics that have caused diametrical consequences for the two major cams in the debate, the pro-life and pro- choice supporters. As discussed in lecture, abortion is an issue that is pretty clear-cut, those who oppose, tend to oppose it without the opportunity to compromise. Likewise, those who are pro- choice are similarly unlikely to shift on their position. It is in this social context of abortionRead MoreGive Your Child a Chance at Life667 Words   |  3 Pages Abortion is one of the many topics that everyone has an opinion about. Whether you are for or against it everyone has an opinion about it. In our society it is a huge controversial issue that everyone is dealing with on a religious, personal or political aspect. Even though it was declared that abortion is a fundamental right in 1973 there is still debate about it on many different levels. Countless religious affiliations are against it, saying that unborn babies are human beings at the momentRead MoreCivil Liberties And Civil Rights1365 Words   |  6 Pageswas â€Å"There is quite a bit of discussion in American politics about the legality of abortion. Which one of the following opinions best agrees with your view on this issue?†. The answers I received for this was also different. I had two people say that abortion should never be permitted. Two people said Abortion should be permitted in cases of rape, incest, or if the woman’s life is in danger and one person sai d abortions should be allowed when a doctor and patient decides it is appropriate. Gender andRead MoreVisual Analysis Abortion Cartoon933 Words   |  4 PagesName English 102 13 January 2008 Abortion: A Tale of Two Toons To sway opinions or target certain audiences, authors often use written humor as a means to convey their argument. Artists and designers behind visual statements such as magazine advertisements or posters frequently use the same method. Political cartoons are a popular way of expressing opinions about current events and dissatisfaction with governing officials. The ever growing abortion debate is the subject of Jim McCloskey’sRead MoreReligion And Its Impact On Society1163 Words   |  5 Pageselaborate more and more about the candidates and their ideas. Many of the most controversial issues are refugees, terrorism, and abortion; all of which all have aspects dealing with religion. This is a sharp contrast to the supposed â€Å"separation† of church and state in America, since citizens are electing the next president based on his religion-based opinions. These opinions are often altered through the instantaneous spread of information. This leads to incorrect acc usations that threaten the Candidates

Thursday, December 26, 2019

Why Becoming a Gudiance Counselor Is for Me - Free Essay Example

Sample details Pages: 2 Words: 510 Downloads: 4 Date added: 2017/09/25 Category Advertising Essay Type Narrative essay Did you like this example? August 1,2010 Personal Statement College Of New Rochelle As I a reflect on where I am in my life and the experiences that have bought me here. I look back on the many difficult and extremely challenging decisions I’ve had to make to get here. I like to think I am a reasonable person in my thinking and what motivates me, however there have been moments when I thought , if I’d had a more concrete sounding broad to voice my thought, fears and aspirations, early in my journey though life is something I often speculate on, and what choices I would have made. A person a with strong influence in my early learning experiences to guide me in what were my strengths. All throughout my teen years I have been fascinated with sculpting and designing hair styles for friends and family. I was the family hair stylists, eventually turn professional. I truly enjoyed my ten year career as a stylist, as much as I was excited about every new hairstyle that I would learn, I was jus t as interested in meeting the variety of people I would meet everyday working in a unisex salon, The mix in cultures within our own culture was an experience in itself. As I would interact with young and old, but the younger clients is where I witness the most distress and anxiety of the thing going on in their lives. Looking back now presently as a mother of two young children. Returning to school earning my Bachelors in Social Science, exploring society’s diverse cultures as a whole. Presently a Financial Aid Counselor at Pace University, I started to pay closer attention to the often legitimate gripes young people have in terms of had they only had better guidance in their younger years, what a difference it would have made now entering adulthood. This is when I knew I would have much to offer in a career in Guidance Counseling would be a rewarding experience. Few careers are as potentially rewarding—or as frustrating—as that of a guidance counselor, w hose job it is to help guide and structure children’s educational and vocational direction as they pass through an unstable and confusing time in their lives. A guidance counselor helps students determine courses of study and possible vocations. Counselors try to understand what motivates each student as well as his or her skills and desires. When you’re doing things right,† wrote one, â€Å"it’s like you’re another parent, except they trust you a little more. I understand entering this field there will emotional as well as intellectual demands come with the territory. As most guidance counselors spend over a third of their time in consultations with students and parents, prospective counselors should be comfortable with teenagers and have excellent communication skills. It can be frustrating because you will have limited power to make students follow your advice, and often you will face students, whom cannot see pass today, so it is a challenge, I ’m ready to prepare myself for . Don’t waste time! Our writers will create an original "Why Becoming a Gudiance Counselor Is for Me" essay for you Create order

Wednesday, December 18, 2019

Lenovos Corporate Social Responsibility - 1359 Words

First of all, the article selects Lenovo as a case to analyze. Lenovo began to publish corporate social responsibility report from 2008. It is the first batch of Chinese enterprises concerned about corporate social responsibility. In recent years, Lenovo is always among the highest in the list of China s corporate social responsibility. In 2013, its ranking rose to the second place. As a leading IT manufacture, Lenovo has put its value of responsibility into every practice of the company. Lenovo believes that enterprises should first do their own business, provide better products and services for the community. In addition, the enterprise should try to do more public welfare and take more responsibility. Lenovo has made efforts to enhance the transparency of information disclosure of social responsibility, also it establishes the normal communication mechanism with stakeholders and promotes combination of social responsibility concept and the enterprise daily operations. Combined wit h the above factors, this paper chooses Lenovo as the main body of the case analysis. 3.2 The analysis method of the case Because this paper is a case study of a single company, so the method is different from the pervious research. This article does not build the model, process data and software analysis, it directly analyzes CSR practice cases and key performance data. The main source of examples and data is corporate social responsibility report and annual report over the period 2008-2013.Show MoreRelatedThe Marketing Strategy Of Lenovo Brand3494 Words   |  14 Pagesdramatically in 2012-2013, which helped Lenovo to be recognised as one of the largest and well-known companies in the US. Lenovo Value chain, Micro environment Strategic environmental factors have been analysed to determine Lenovo’s market position. To carry out the research various models are used along with qualitative research. Lenovo has used the value chain process to help them to identify activities that will add most value to their company. These activities can be identifiedRead MoreLenovo Strategic Plan1531 Words   |  7 Pagesand other electronic products. Is a leading global PC business, the original Lenovo and IBMs personal computer division and combination. Lenovo reelected since 1997 Chinas domestic market sales of the first, in 1994 and listed in Hongkong. Corporate positioning Associations engaged in the development, manufacture and sales of the most reliable, secure and easy-to-use technology products.Their success is the result of tireless efforts to help customers improve productivity, enhance the qualityRead MoreThe Current Position Of Lenovo2458 Words   |  10 Pageseven though it has seen much success, complacency is not an option. This report will analyse the current position of Lenovo in the market and anticipate future prospects and threats by carrying out the appropriate analyses. Key milestones †¢ 1984: Lenovo’s founding Chairman Liu Chuanzhi, along with 10 colleagues, launches New Technology Developer Inc. This was the initial name for the Legend Group. †¢ 1990: Legend launches its first PC into the market. †¢ 2003: the company rebrands itself as Lenovo,Read MoreBackground Marketing Strategy2011 Words   |  9 PagesAcademy of Sciences, a Chinese government agency, owns 65 per cent of Legend Holdings, effectively the Chinese government owns 26 per cent of Lenovo and is the largest shareholders. IBM became the owner of 18.9 per cent of Lenovo in 2005 as part of Lenovo’s acquisition of the IBM personel computing division. Since then IBM has steadily lowered its shareholding in Lenovo. In July, 2008, the IBM shareholding went below the 5 per cent reporting disclosure threshold. Lenovo acquired rights to the IBM brandRead MoreLenovo and Ibm23938 Words   |  96 Pagesthe  degree  of  Master  of  Business  (MBus)      2008      Faculty  of  Business      Primary  Supervisor:  Peter  Enderwick      1 / 78 Achieving Successful Cross-Cultural and Management Integration: The Experience of Lenovo and IBM By Sharona Peng Abstract With social structure and technology rapidly changing, business globalisation has been regarded as a worldwide trend. While there have been many cases and literature on management of culture integration for merger and acquisition from a Western perspective, fewRead MoreHrm of Lenovo Essay3299 Words   |  14 Pages1995). Locus of control, which makes a distinction between commitment and control strategies, identifies the ways by which the HRM strategy monitors workers ¡Ã‚ ¯ compliance: process-based standard or developing a psychological contract which fosters social relationships, entails trust and respect, and control the outcomes themselves (Bratton and Gold, 2003). As the third largest computer company in the world, Lenove is currently using the commitment HRM strategy, which emphasizes the internal developmentRead MoreAcer Swot Analysis/Pest Analysis5254 Words   |  22 Pagesoffered a continuous stream of innovative and empowering solutions that anticipate and satisfy their needs. ââ€"  Investors are given positive returns every year. ââ€"  Employees are motivated to enable Acer to realise its full potential and achieve its corporate goals. ââ€"  Business partners are engaged with win-win solutions. 4 Business Environment Issues Like any global business, Acer is subject to global (PESTLE) issues. Specifi cally, the following are of direct concern: Legal Factors Acer has been theRead MoreInternational Business Environment6667 Words   |  27 Pagesissues, producing a diagnosis and suggesting possible outcomes. CONTENTS SYNOPSIS: This module examines aspects of the key concept of strategic management within an international business context. It begins by introducing and understanding of corporate strategy as it relates trans- national corporations as players in an increasing global environment. The impact of Foreign Direct Investment (FDI) and actions of global players as they seek to identify competitive advantage is considered. As the roleRead MoreAcer Swot Analysis/Pest Analysis5264 Words   |  22 Pagesoffered a continuous stream of innovative and empowering solutions that anticipate and satisfy their needs. ââ€"  Investors are given positive returns every year. ââ€"  Employees are motivated to enable Acer to realise its full potential and achieve its corporate goals. ââ€"  Business partners are engaged with win-win solutions. 4 Business Environment Issues Like any global business, Acer is subject to global (PESTLE) issues. Specifi cally, the following are of direct concern: Legal Factors Acer has beenRead MoreMkt 505 Courseguide6356 Words   |  26 Pagesdistributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 1 of 17    MKT 505 – International Marketing 8. Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. 9. Develop and integrate global e-Commerce into the marketing strategy. 10. Use technology and information resources to research issues in international

Tuesday, December 10, 2019

Marketing and Entrepreneurship for Equal Rights - myassignmenthelp

Question: Discuss about theMarketing and Entrepreneurship for Equal Rights and Status. Answer: Oxfam Australia is a self-governing, not-for profit, community based organization working on long-term development projects. The projects include campaigns to develop the lives of underprivileged people around the world. The organization provides with an contact to social services, an effective voice in decision making, equal rights and status. The organization is mainly dependent on community donation. Oxfams growth and support programs use 70% of donated funds, 20% is used for fundraising and promotion, and the remaining 10% for administration. Like any business philanthropist, a Not-for-profit organization has to compete for supporters money. The best way to achieve is through the process of branding by identifying different constituent to finely tune in their program. Once the program is clear, the brand name can flourish in the market. While selling the message or a viewpoint Oxfam has simply communicated through the website. By driving general public and the members association it is possible to manage the organization. The online presence of the brand is efficient enough to create a difference (Pope, Isely and Asamoa?Tutu, 2009). Oxfam has a great online presence with a two way support from the community. In this way they are able to support the market need. The social media marketing plan used by the organization has a long-lasting impact on the target audience. International presence of the brand has helped in increasing overall funds to a great level. The effective internet marketing tools has allowed in gaining a m arket advantage by showcasing the benefits t the community (About us, 2017). Yes, information regarding the products will help in building relationship with the consumers. Apart from the services if a website provides with concrete information it will help in targeting the customers in the well-defined way. By providing with information on Billabong products, the organization can gain sustainable advantage over other brands. This will help in building strong relationship with its target customer (Billabong, 2017). Build network for developing sales lifeline- Billabong can build a strong market position by managing the online sales. The placement of product on the website will help in strengthening relationship with the customers. Communication is an effective way to gain market competency- It is the most effective way through which an individual can gain a competitive advantage by carrying out communication activity at an early stage the organization can sustain for a longer time-period (MacMillan, Money, Money and Downing, 2005). Reward loyal customers, and they'll reward you- By rewarding the loyal customers, the organization can earn faith in customers. In this way they can guarantee long-term sustainability and results. By focusing over the customers Billabong can strengthen its marketing policies. This is a most innovative process that an organization can use in order to retain market Loyal customers are best salespeople- Customers satisfied from the brand will get new customers. By linking the brand with the organization it is possible to maintain a long market standing. This is one of the most effective ways an organization can use in order to create a market standing. Billabong should focus on developing products that will help in gaining market advantage (5 Key Ways to Build Customer Relationships, 2005). The online web services provided by the FMCG Companies are important for developing interest of consumer. Procter Gamble, Unilever and Woolworths are efficiently helping in gaining customers interest. They have a keen interest on segmented marketing. By doing this they are able to gain interest of each and every individual on the basis of market segment (Strauss, 2016). P G P G has successfully divided an effective market strategy that has allowed in gaining a sustainable market share. They have a segmented market and provides with a wide range of products like: Fabric Care Feminine Care Grooming Family Care Skin Personal Care Personal Health Care Oral Care The market segment has an ability to gain customers interest allow in gaining customer satisfaction through their wide product range and segmentation (Babin and Zikmund, 2015). Unilever Unilever has a widespread market segment and has an international market presence providing customers with a wide range of options in order to create a market difference. Unilever's products comprise foods, beverages, cleaning agents and personal care products. There are more than 400 brands. They are organized in 4 main categories Foods Refreshments Home Care Personal Care The existing largest-selling brands comprise of: Axe/Lynx, Ben Jerry's, Dove, Flora/Becel; Knorr, Lipton; Lux, Omeo/Surf, Sunsilk; TRESemm; Magnum; Vaseline and VO5 etc. They dont have an appropriate market segment and growth that help in organizing desired results. The brand has diversified itself into the market with a wide product range. This has helped them in gaining a sustainable market position helping in gaining effective market scope. Woolworths Woolworths, currently is selling four levels of generic or private label brands. This has helped them in gaining a sustainable market position in the Australian market. The brand is confined to Australian and New Zealand only. Woolworths Home brand Woolworths Select Woolworths Gold Woolworths Fresh Macro Whole foods Market They have a limited market segmentation of product. The brand is mostly focused on mass marketing through its websites. The brand name is divided widely that doest reach directly to the customers like in the case of PG (Wedel and Kamakura, 2012). Recommendations PG should develop an effective market segmentation plan. Although the brand is focused on meeting the different customers need according to the individual needs. The division of consumers on the basis of their need is the advantage of the brand. Unilever stands at second place. It needs to develop an effective market segmentation plan through its websites. The products are few and divided on 4 parts. It can further try to divide its product range by developing concrete product lists. Woolworths stands at third place. It has a very small market segment and is mostly focused on mass marketing. While comparing it with PG and Unilever, the company has a limited brand range. References 5 Key Ways to Build Customer Relationships, 2005. Online. Available at: Retrieved on: 23 August 2017 About us, 2017. Online. Available at: Retrieved on: 23 August 2017 Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Billabong, 2017. Online. Available at: Retrieved on: 23 August 2017 MacMillan, K., Money, K., Money, A. and Downing, S., 2005. Relationship marketing in the not-for-profit sector: an extension and application of the commitmenttrust theory.Journal of business research,58(6), pp.806-818. Pope, J.A., Isely, E.S. and Asamoa?Tutu, F., 2009. Developing a marketing strategy for nonprofit organizations: An exploratory study.Journal of Nonprofit public sector marketing,21(2), pp.184-201. Strauss, J., 2016.E-marketing. Routledge. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.

Tuesday, December 3, 2019

Why I Want to Study Business Essay Essay Example

Why I Want to Study Business Essay Paper A business essay is a type of written assignments, which encompasses a variety of essay centered around the topic of business. As is often the case, the authors of these assignments have to reflect on the issue of entrepreneurs activity. Exist various formulations of the topics related to the concept of business. One of the most widespread variants is â€Å"Why I want to study business† essay. It belongs to the type of academic papers which demands from a writer an extensive piece of info illustrating his point of view. Students of colleges and universities studying subjects related to entrepreneur activity receive these tasks regularly. They have to prepare an essay and express their vision of business issues and this direction of activity in general. The main task of the author working on this assignment is to express one’s thoughts and explain why a person wants to study business. This type of academic assignment belongs to the descriptive type. A writer should enhance it with the variety of real-life examples and personal experiences. â€Å"Why I want to study business† essay topic belong to the category of complicated topics. People working on this assignment have to possess critical thinking and analytical skills. Apart from that, the person has to be familiar with the basics of leading and launching a business. Apart from that, students preparing an essay on this theme should be able to provide strong arguments explaining why he wants to study business. One needs well-polished writing skills as well to be able to create a grammatically perfect assignment. Moreover, exists many nuances, which writer should bear in mind. It is necessary to treat this task seriously is a person wants to create a winning Why I want to study business† essay. How to write â€Å"Why I want to study business essay? We will write a custom essay sample on Why I Want to Study Business Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Why I Want to Study Business Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Why I Want to Study Business Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The â€Å"Why I want to study business† essay belongs to the category of written assignments, which pose to a writer a clear task. The task is encoded in the very theme. A student has to provide a clear and distinct answer to the question of why he wants to study business. It may seem simple. However, the task is complex and requires the availability of profound writing experience and critical thinking skills. The work should be well structured, insightful and compelling.   To create a well-written composition, one has to be aware f several nuances helping a writer to succeed. Primarily, one has to analyze the title of the essay and decide on the issues he is going to focus. Take into consideration the target audience and the expectations of the scholarly supervisor. A task for students is to understand what he has to do and after that decide on the means and effective strategies that will help to reach the aim. It may also happen, that scholarly supervisors allow focussing on a specific aspect of â€Å"Why I want to study business† essay topic. In this case, a student has to decide on the specific issues that he will discuss throughout the whole essay. After that, one has to do research and gather enough material. It will serve as a solid ground for one’s paper. You can either use the web sources or consult the library. The primary task of this stage is to collect enough info for the future writing. It is also necessary to create a business plan outline for one’s writing to have a guide. It will allow you to organize all the ideas and order the arguments correctly. The last stage presupposes polishing the essay and eliminating all the mistakes. The structure of â€Å"Why I want to study business† essay Each academic assignment has its formatting and structural specificities. >Why I want to study business† essay is similar to the essay on any other topic and has the standard structure. This assignment has an introduction, main body, and conclusion. Each of these section has to encompass the necessary structural elements. The intro presents the first portion of information, which sees the target reader. That is why a writer has to make it catchy and informative so that the reader will be eager to continue reading. In the lead-in, an author has to provide background info and familiarize the reader with the topic allowing to get involved in reading. The last sentence of the intro is a thesis. It is the spine of the whole essay. That is why it should be disputable and thought-provoking. The following part is the main body. In this part, the task of the author is to include many strong arguments supporting the thesis. In â€Å"Why I want to study business† essay, one can provide persuasive reasons. Apart from that, you have to enhance each main body paragraph with real-life examples, which will serve as a support to your argument. You can tell about your experience in this field, about the prospects for the development and advantages, which you will receive after finishing the business school. The last structural part is the conclusion. In this block, one has to sum up all the ideas discussed. Moreover, the writer has to refer to the thesis or paraphrase it. It will allow to make the whole text cohesive and demonstrate the connection between all structural parts of the essay. Order Why I want to study business† essay on The preparation of the â€Å"Why I want to study business† essay is a serious task. 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